Furst Ranch is the most talked-about new development in Flower Mound, and for good reason. At roughly 2,300 acres along Highway 377 at FM 1171, it’s one of the largest master-planned communities ever built in this part of North Texas. Developed by Starwood Land in partnership with the Furst family, who have deep roots in Flower Mound, the vision is big: 3,000 single-family homes, thousands of multifamily units, 500,000 square feet of retail, and a community designed around outdoor living and connection.
The Lifestyle
The centerpiece of Furst Ranch is a 97-acre central park, the kind of green space that anchors a community for generations. Add to that a 20-acre community activities center, 400+ acres of parks, trails, and open space, resort-style pools, sports courts, and playgrounds, and you have a community built to keep people outside and connected. The design vision is “Modern Living on the Prairie with Rustic Charm”, which translates to a thoughtful blend of open landscape and upscale amenity rather than the typical suburban subdivision feel.
The retail component is a significant draw. H-E-B purchased 22 acres within the development and has plans for a 110,000-square-foot store near FM 1171 and US 377, a major win for residents who have long wanted more retail and grocery options in this corridor. Additional retail and dining phases are planned as the community builds out over the coming decade.
Randi’s Take
I’ve had a front-row seat to Furst Ranch. I filmed an American Dream TV segment here and have watched this community take shape from the ground up. The Furst family has been part of Flower Mound for a long time, and that matters. This isn’t a development being dropped into a community by an outside investor – it’s rooted in people who actually care about what gets built here. The scale of what’s planned is unlike anything else in this market. If you’re considering buying in Furst Ranch, the key is understanding which builder, which phase, and what you’re signing up for during the build-out period. I’d love to walk you through it.
The Homes
Furst Ranch has assembled an impressive builder roster: Highland Homes, Toll Brothers, Coventry Homes, Drees Custom, Ashton Woods, David Weekley, Partners in Building, and Shaddock Homes are all involved, with each builder incorporating a distinguishing architectural feature exclusive to Furst Ranch.
Because this is an active, phased development, pricing, availability, and builder timelines are moving targets. Getting in early in a development like this has historically meant the best pricing and the most selection, but it also means buying into a community that’s still being built around you. Homes currently start in the $600,000 price range.
New to the home buying process? Grab my free Buyer’s Guide for a step-by-step walkthrough of what to expect.
Why Buyers Choose Furst Ranch
- Ground-floor opportunity, meaning buyers entering now get the best selection and pricing before later phases drive values up.
- 97-acre central park – one of the largest community green spaces in North Texas, anchoring a development designed around outdoor living.
- Future H-E-B on-site. H-E-B has purchased land within the development, bringing a long-awaited grocery option directly to the community.
- Top-rated Argyle ISD – all Furst Ranch homes are zoned to Argyle ISD, one of the most sought-after school districts in Denton County, with new schools planned within the development itself.
- Builder variety: Highland Homes, Toll Brothers, Coventry, Drees Custom, Ashton Woods, David Weekley Homes, and others mean real choice in style, size, and price point under one community umbrella.
Interested in Furst Ranch? With multiple builders and phases actively opening, it helps to have someone who knows the development walking you through your options.
Let’s Talk About Furst Ranch